Back to the events page SHAFFE Annual Southern Hemisphere Fresh Fruit Trade

25 March 2021 - Online - click to register

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SHAFFE – The Southern Hemisphere Association of Fresh Fruit Exporters will launch its very first Annual Southern Hemisphere Fresh Fruit Trade congress at the 25th of March 2021. With the defining theme “Keeping the world supplied”, this first edition will be dedicated to give exclusive insights and market intelligence on the current production & trading situation for key temperate fruit crop under pandemic conditions with contributions from all eight Southern Hemisphere suppliers: Argentina, Australia, Brazil, Chile, New Zealand, Peru, Uruguay and South Africa. Southern Hemisphere exporters contribute with 11 million T of exported temperate fruit with a market value of $ 14 billion USD to nearly ¼ of global fruit supply and play a significant role to the availability of healthy food choices.

“In order, to allow as many of our trading partners in the Northern Hemisphere to participate to the congress, we have decided to run two passages in one day, one at 11.00 am, to target our Asian trading partners and one run-up at 5.00 pm, to allow Northern American and European partners to join. With its globalized trading network, SHAFFE operates in an incredibly unique and international environment – a challenge we are happy to take for the congress!”, says SHAFFE Secretary General Nelli Hajdu. The program will encompass outlook reflections from all SHAFFE member asscotiations (Fedecitrus, Argentinan Blueberry Committee, CAFI, Citrus Australia, Abrafrutas, ASOEX, New Zealand Apple and Pears, ProCitrus, Upefruy, Fruit SA), detailed analysis of global temperate fruit trade developments and insights on changing consumer patterns for fruit consumption and purchase in key markets such as the U.S., China, Germany, U.K. and Russia. The secretariat is working with high speed towards the launch of the program. The registration-link is already open and participation will be free.


11.00 am CET – Covering Asian and Oceanian time zones

5.00 pm CET – Covering European and Northern American time zones

“Fresh Fruit from Southern Hemisphere Countries – Keeping the world supplied against all odds”

The programme highlights key elements to secure continuity of fresh fruit supply from Southern Hemisphere markets, in order to prepare traders worldwide on the season 2021/22. It will provide a holistic market intelligence outlook on Southern Hemisphere fresh fruit trade trends as well in-depth insights on changing fresh fruit consumption trends in key markets under the impression of an ongoing pandemic. All SHAFFE members will give an outlook on the ongoing/current season and key crop production trends for 2021/22 as well as the current market situation of fresh fruit trade.  The keynote speech of FAO Director General Mr. Qu Dongyu will eventually connect the dots between the role of the operators and the importance of the United Nations International Year of Fruit and Vegetables and the changing perception for fresh fruits, when public health is under threat.


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