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News
Back to the news list Opportunities for evolving horticulture
18 March 2019 - Media Release - Fresh Plaza

Macfrut (8th-10th May 2019) introduces the Greenhouse Technology Village, showcasing the producers of technologies, materials and technical means, seed producers and specialized nursery gardeners with the aim of increasing protected crops to extend the supply calendars and defend them against extreme events. 

The brains behind the Greenhouse Technology Village is Luciano Trentini, who explained that "the area will showcase opportunities for an increasingly evolved agriculture. Everything focuses on competitiveness. Horticulture is evolving in Italy and it will grow over the next few years as well: we need to keep up to date with what the others are doing and with the latest technologies. We need to increase productivity while diminishing inputs, saving water and limiting treatments." 

The exhibition will be accompanied by the "Il futuro della serricoltura e la serricoltura del futuro" convention (The future of greenhouse production and greenhouse production of the future - 9th May). Organized with the scientific collaboration of Cecilia Stanghellini  from the Wageningen University&Research Greenhouse Horticulture Unit. The meeting will discuss production trends for the European and global fresh produce market and new technological trends. 

Speakers from the Netherlands (Cindy van Rijswick, Fresh Produce Analist, Rabobank), Spain (Roberto García Torrente, Director Innovación Agroalimentaria Cajamar, Almeria), Morocco and Eastern Europe (Paolo Battistel, Ceres) will attend.

These countries believed in the new soil-less production techniques (substrate, NFT systems, Floating System, greenhouse air conditioning and artificial lighting) and are now the protagonists of the international vegetable market.

The convention will analyze the strengths and weaknesses of the sector, which can now benefit from the advantages determined by renewable energy, which can contribute to their development. Stefania de Pascale (University of Naples), Giorgio Prosdocimi Gianquinto (University of Bologna), Massimo Lucchini (Idromeccanica Lucchini) will the topic. There will also be a round table "Cosa serve per rendere la serricoltura italiana a prova di futuro?" (What do we need to make Italian greenhouse cultivation future-proof?).

Contacts: 
Cesena Fiera
Via Dismano 3845
47522 Cesena (FC) - Italy
Tel.: +39 0547 317435
Fax: +39 0547 318431
Email: info@macfrut.com
Website: www.macfrut.com

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