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7 October 2019 - Media Release - Fresh Plaza
English Apples & Pears (EAP), the trade body representing UK apple growers, has a positive prediction for British apples this year, thanks to a major orchard investment opening up the potential for more British apples to be available to shoppers year-round, than ever before.

EAP Executive Chair, Ali Capper says: “Throughout the last 10 years, the British apple industry has increased market share by 50%, investing over £120 million in technology, research and development. At the same time, we’ve planted over 8 million new trees to ensure we continue to grow more of the apples that shoppers want to buy and enjoy eating. We’ve invested heavily in our Gala, Braeburn and Bramley apple orchards, as well as in new apple varieties like Red Windsor, Red Prince, Junami, Jazz, Smitten, Kanzi, Rubens, Opal, Cameo, Kentish Kiss, Magic Star and Flanders Pink. This opens up the opportunity for even more British apples to be available throughout the whole year.”

Capper adds: “British shoppers want British produce. Right now, just two out of every five fresh apples consumed in the UK are home-grown, but with this continued level of investment, we are confident that we can increase this to three in five by 2030 – bringing the UK closer to apple self-sufficiency. We need our retail, foodservice and market wholesale customers to fully support our growth strategy, so we can continue to deliver British apples and pears to shoppers.”

Capper continues: “We’re not only focused on ensuring that British apples are available to consumers throughout the year, our industry also supports an environmentally-friendly way of living. After all, our home-grown apples and pears have not been shipped across the world to get to us, they’re grown right here.”

The positive environmental impact of British apple and pear growers doesn’t stop there. The farmers care for the local eco-system in and around their orchards, from attracting bees and pollinating insects, to irrigation and water recycling techniques that help to minimize wastage.

Capper concludes: “There are so many health reasons to choose an apple a day, but for us it’s also about buying British to support our national economy and protect our beautiful countryside.”

For more information:
British Apples and Pears
Tel: +44 020 7388 7421
Email: apples@rtc.london
www.britishapplesandpears.co.uk
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