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News
Back to the news list Organisational changes in T&G Global's leadership
18 February 2019 - Media Release - Fresh Plaza

Major international produce company, T&G Global, is undergoing major structural changes, to not only redefine its position in the apple market, but also expand into new categories and refocus its global trading strategies.

T&G Global owns apple brands JAZZ™ and Envy™ and CEO Gareth Edgecombe said that while its apple strategy largely will remain the same, there will be more focus on key markets rather than supplying "everything to everyone".

"The second part of the global growth strategy is to redefine our global trading business to really focus on some key categories," he said. "At the same time, reduce the tail of very small categories which can be a distraction. Coming out of that, we want to develop at least a couple of more categories with attributes similar to our apples; branded, genetically superior, grown as part of our system and sold at scale around the world. The candidates we are looking at include berries and table grapes. We have a lot of work going on to identify genetics as well as looking at branding, growing systems, and scaling up with partners. That requires resources and will be a long journey for us." 

T&G is currently growing blueberries in New Zealand, has new genetics being tested in Australia, and has a significant grape operation in Peru.  Mr Edgecombe said that growing experience combined with the current scale of global trading in these categories means we have a solid starting position towards building major category positions.

Another major step for the company is moving closer to their key markets, which will mean more offices and personnel working internationally, particularly in Asia, rather than doing the work from head office in New Zealand.

"One of the principles of that has been to move our selling focus as close to the consumer and trade partners as possible," Mr Edgecombe said. "So, we are building our in-market resources who will drive the commercial decision making for the business, and at the same time resourcing our growing/sourcing teams in growing locations."

He added that there will also be organisational changes to the company's leadership team, to move towards functional expertise.

"Our global selling network, regardless of the category, we are putting together in one role, under Head of International Sales. The selling role is to ensure that we have great capability done in a consistent way globally,” Mr Edgecombe said, "We have also introduced a role of COO (Chief Operating Officer), which is head of global operations, so that's essentially ensuring we get quality product to market, and everything that goes before that.  Instead of having separate business units (for each category), with replication of all of their systems, we are going to one system for the way we do things, and then look through the category lens."

The company's 5 to 10-year focus in the apple category is based around the JAZZ™ and Envy™ brands, with specific focus on building strong market positions with consumers and trade customers in key markets including the United Kingdom, Europe, Asia and the United States.  

Mr Edgecombe said despite recent hot weather, the NZ growing season is shaping up well, on the back of some strong growth and good growing conditions, although he remains cautious as harvest time nears.

For more information:
Belinda Abernethy
T&G Global Limited
Tel: +64 027 564 7436
Belinda.Abernethy@tandg.global 
www.tandg.global


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