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News
Back to the news list One-time tractor accident inspires award-winning N
19 June 2019 - Media Release - Fresh Plaza

An unfortunate accident on a Nelson kiwifruit orchard has led to a business idea: We’re talking about PICMI, a software platform which helps manage labour issues in the horticulture industry. It has now won accolades for its innovation.

The idea is the brainchild of Nelson woman Genevieve Griffin-George who said it aimed to take the hassle out of hiring seasonal staff: "It removes all the admin associated with hiring short term staff. We gather all the personal identification, bank, health and safety details, and that's all processed for the worker," said Griffin-George.

Using PICMI, workers sign up and add their details, saving time for employers.

"The whole philosophy is we get the worker to do the work. It takes a grower 15 seconds to sign up to add that worker, then they have a view and they can manage that whole process rather than inside an office and doing all of that paperwork while out in the field."

The platform also enables employers to personalise and manage their on-boarding process saving more time and money whilst acting as an intermediary between employee and employer.

Origins lay in an accident
Griffin-George said the idea came after a near-tragedy on her family's kiwifruit orchard near Nelson.

"My dad was in a serious tractor accident, he's okay now, but I went in and ran our family kiwifruit orchard, so I gained first-hand experience in all of the things that were incredibly frustrating that I couldn't do anything about. That's how PICMI came about. I thought: there has to be a better way."

The idea was a star of the Innovation Awards at this year’s Fieldays at Mystery Creek, winning three categories. Griffin-George said there had already been a lot of interest in the product.

Source: newshub.co.nz

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