One of Pear Bureau Northwest’s newest initiatives as it ramps up outreach for the pear season is a series of tutorial videos providing pear ripening, serving and nutritional tips to professionals in schools.

In four short videos, viewers learn about the fresh pear industry and growers, nutrition facts, tips for ordering and handling, and how to prepare fresh pears for a school menu, according to a news release.

The videos will be available on the USA Pears foodservice website and shared with school foodservice professionals in newsletters and at training programs.

“These tutorial videos are easy and efficient tools to provide school staff with the basic training that it takes to serve the highest quality pears every time,” Kathy Stephenson, the bureau’s marketing communications director, said in the release. 

As videos continue to grow as the dominant form of media in the digital landscape, the bureau is investing resources into developing fresh content.