Stemilt to feature new organic apple bags at Fresh
14 October 2019 - Media Release - The Packer
Stemilt Growers is set to center its Produce Marketing Association Fresh Summit booth around organics, launching Artisan Organics 5-pound resealable pouch bags of organic galas, fujis and granny smith apples.
“Organics are mainstream today, and core organic consumers are big purchasers of produce,” Brianna Shales, senior marketing manager, said in a news release. “We see an opportunity gap at retail to promote larger volumes of organic apples to consumers and will look to promotions of our branded 5-pound bags to help fuel category growth.”
Stemilt ships eight, 5-pound Artisan Organics apple bags in a high-graphic bag master carton, according to the release. The company also has an organic-specific easy pallet display.
“Big displays are an important part of a successful apple promotion, often moving up to 10 times the volume when the product isn’t on ad,” Shales said. “We see the 5-pound Artisan Organics pouch bag opportunity as a way for retailers to go bigger than they ever have before on an organic apple promotion.”
Stemilt is finishing harvest of the 2019 apple crop in Washington, according to the release. The company has increased its supplies of organic apples and has good volume and conditions for gala, fuji and granny smith apples, according to the release.
Stemilt will exhibit at the Fresh Summit expo Oct. 18-19 at booth No. 2865.