Back to the news list Aldi ‘lemon on a pear’ song
15 May 2018 - Media Release - Fresh Plaza
Earlier this month, Aldi in the UK released an ad which received praise, got much tabloid attention and had many social media shares around the world. If you’ve had Bon Jovi’s Livin’ on a Prayer stuck in your head for the past week, I’m willing to bet you know which one I’m talking about.

So what was it about the cheesy use of wordplay that made so many sit up and notice this one? Is it the cleverest ‘smile in the mind’ ad we’ve seen? Probably not. It’s certainly not in the same league as some of the ‘great ads’ over the years. Plus, there are some who might argue they simply ripped off this ‘lizard on a chair’ meme from 2016.

Aside from all that, CHE Proximity's Brian Jefferson argues we need more memorable ads like Aldi's Bon Jovi tribute. And according to, the ad is witty, memorable and -as it turns out- shareable.

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