Leading British supermarket chain Tesco says it will remove more than a hundred more best before dates from its fruit and vegetables, in the latest push to cut down on food waste.
The company says that newly commissioned research of reveals 69% of customers believe scrapping best before dates is a good idea, while just over half of the 2,000 shoppers surveyed believe scrapping best before dates helps them keep perfectly good food for longer.
Best before dates will be scrapped on 116 additional products including apples, oranges, cabbages and asparagus. This follows the supermarket removing the guidance dates from around 70 fruit and vegetable lines earlier this year.
“Removing best before dates is our way of making it easier for customers to reduce food waste at home and save money in the process,” said Mark Little, Tesco’s head of food waste.
“It’s simply not right that food goes to waste and we’re going to do everything we can to help.”
Last week, CEO Dave Lewis called for global transparency on food waste as twenty-seven of Tesco’s biggest suppliers published their food waste data for the first time.
Tesco became the first UK retailer to publish the amount of food wasted in its U.K. operations in 2013. The retailer is now over 70% of the way towards its goal that no food that’s safe for human consumption goes to waste from its U.K. stores and distribution centers.