While middle class consumers with a taste for imported fruit are still obsessed with "cherries" and "avocados", at the end of March, the United Nations accepted Rockit apples as the world's smallest apples. Rockit apples are now on the shelves of Pagoda and available throughout China. This is the first public appearance of Rockit apples in China in 2019.

The first time that Rockit apples found their way to China was in 2015. The average diameter of this apple from New Zealand is 5-7 cm. The delicate apple with its sweet and sour flavor quickly won the hearts of China's middle class consumers, in particular children.

Rockit small apples

Rockit apples are exported to nearly 30 countries. Their main export market in Asia is China. Dai Yue, the market director for Rockit China, explained that the sales volume of Rockit apples in China doubled between 2017 and 2018. Pagoda is now the largest retailer of Rockit apples in the world. Their sales volume of Rockit apples in China increased by 74% between 2017 and 2018.

The cooperation between Pagoda and Rockit became more intense this year. The two parties plan to select 3-5 Pagoda stores throughout China and turn them into Rockit-themed stores. This new consumer experience will increase brand recognition and promote Rockit apple sales in China, which gives more consumers the opportunity to taste Rockit small apples.

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Source: Pagoda